Boomerang Commerce’s Machine-Learning Platform Identifies, Prioritizes & Automates Best Decisions to Improve Bayer Healthcare LLC Sales Performance on Amazon
Nov 01 2018

MOUNTAIN VIEW, Calif. – November 1, 2018 — Boomerang Commerce, the machine-learning technology company that powers intelligent commerce, announces Bayer Healthcare LLC. has selected CommerceIQ™, the industry’s first end-to-end platform for consumer brand manufacturers to maximize e-commerce growth. CommerceIQ uses machine learning to analyze hundreds of variables in near real-time to automatically identify and recommend the best sales, marketing and operations actions that drive profitability and shopper activation. The contract represents a one-year partnership that will optimize Amazon performance of the Bayer over-the-counter portfolio.

E-Commerce Growth Automation Helps Consumer Brands Compete on a New Level Consumer purchasing preferences have shifted from brick-and-mortar stores to online retail channels like Amazon. Leading manufacturers have aggressive growth goals for e-commerce sales and global product performance. To scale online and compete efficiently across all their relevant categories on Amazon, brand manufacturers leverage CommerceIQ’s automated sales, marketing and operations strategies and prioritized recommendations to manage and optimize business performance across key categories and products sold online. With CommerceIQ, teams can efficiently act on growth opportunities, minimize out-of-stock, and cost-effectively scale its online operations.

“Success in today’s e-commerce market requires the ability to orchestrate and automate actions across sales, marketing, and operations,” says Gabe Mattingly, Vice President, E-Commerce, Bayer Healthcare LLC. “We evaluated several options and concluded that only Boomerang’s CommerceIQ platform would give us the accuracy, breadth and depth of actionable insights to grow sales, improve marketing ROI, and proactively manage inventory to win in a digital-first world.”

CommerceIQ Maximizes E-Commerce Growth for Brands CommerceIQ is purpose-built to empower brand manufacturers with the technology they need to deliver profitable growth. Leveraging machine learning and data science, CommerceIQ for Sales surfaces growth opportunities and implements actions to boost search rankings and conversion to play “offense” and grow market share, as well as flag risks by monitoring competitors’ actions allowing for preemptive moves for “defense.”

“We are excited to welcome Bayer Healthcare LLC to the Boomerang customer family,” says Boomerang Commerce CEO Guru Hariharan. “Five of the top ten consumer goods companies now leverage the CommerceIQ platform for increasing and sustaining sales on their e-commerce channels. We are obsessed with making our customers successful and look forward to exceeding expectations in this new partnership.”

About Boomerang Commerce and CommerceIQ Founded in 2012 and led by veterans from Amazon, Boomerang Commerce powers intelligent commerce for leading consumer brands. CommerceIQ™ is the industry’s first end-to-end solution that enables brands such as Kimberly-Clark, Kellogg’s, Hamilton Beach and Logitech to drive profitable growth on Amazon through machine-learning and automation. CommerceIQ collects and processes billions of e-commerce signals in real time, analyzing data from over 50,000 brands across hundreds of retailers, to automatically recommend and take next best actions. The company is backed by Madrona Venture Group, Shasta Ventures and Trinity Ventures and has headquarters in Mountain View, California. To learn more, visit BoomerangCommerce.com.

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CommerceIQ is a trademark of Boomerang Commerce in the U.S. and other countries. All other trademarks are the property of their respective companies.

For more information, contact: Boomerang Commerce Inc., Gary Liu, gary@boomerangcommerce.com

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