You Won’t Find These Big Brands on Amazon And This Is Why

Guillaume 'G' Vives
on Mar 20 2018
National brand manufacturers need technology to profitably sell and compete on technology platforms like Amazon.

Dinner With Algorithms: Why Brands Need a New Tech Platform to Compete in the Amazon Era

Guru Hariharan
on Mar 15 2018
A massive shift in the retail industry — driven by rapid online growth and consolidation — means everything has changed for Consumer Goods and Brand Leaders including Logistics, Marketing, Sales, and Trade Dollar spend. This requires a new operating systems for Brands’ success In Omni-Retail...introducing CommerceIQ!

Winning on Amazon: Know What Your Competitors are Doing

Surya Agrawal
on Mar 07 2018
As Amazon becomes more of a strategic play for consumer brands, none of the old methods of doing business apply. Based on our experience of working with some of the top brands now on Amazon, here are some learnings.

Want to Win on Rapidly Evolving E-commerce Platforms? Learn to Do Data-Driven Prioritization Every Day.

Surya Agrawal
on Feb 21 2018
For large legacy brands and manufacturers, being a vendor on e-commerce platforms is like being Alice in Wonderland. Everything is very different from how things operated in the brick-and-mortar environment. Brands need a new business operating system to succeed in this fast-moving world.

AI First In Retail

Guru Hariharan
on Feb 28 2017
At Boomerang, we believe in building a culture of innovation and continuously innovating — with and for our customers and other retailers and brands — to modernize commerce and the consumer experience. I often get asked what drives our passion of “innovate or die” to help the retail industry. With our customers in mind, in today’s era, retailers must “grow fast or die slow”. Those retailers that have embraced our technology to grow are thriving while others struggle. Partnering with and seeing our customers succeed is what drives us every day.

Less Gut, More Analytics and Data Science for Merchants

Rahul Shrivastava
on Feb 04 2017
Merchandising is the engine driving most retail businesses. Merchants are directly responsible for the performance of their product categories and collectively steer the business towards growth opportunities while they watch and combat competition. These “Merchant Princes” [and “Princesses], as the Wall Street Journal calls them, are overwhelmed and need help from analytics.

Drive Margins and Market Share through Price Testing

Abhijeet Sathe
on Jan 17 2017
US Retail is an apparel retailer that sells products both online and in stores. US Retail wanted to increase its margin dollars by increasing prices on select products. It hypothesized that the loss of customers due to higher prices would be offset by the revenue from the higher prices, leading to incremental gains in revenue and margin. US Retail wanted to improve competitiveness and margins through Price Testing.

Has Everyday Low Prices’ (EDLP) Day Come and Gone?

Balaji Kuppuswamy
on Jan 08 2017
From opening its first store in 1962, Walmart has banked on the strategy of Everyday Low Prices (EDLP) –a guarantee to the consumer of a stable low price on every product they buy. Many other retailers have adopted the same pricing strategy to attract customers with the idea that Sam Walton created.

Obtaining and Leveraging Off Assortment Optimization

Michelle Ai
on Dec 17 2016
Assortment maintenance and management in an online e-commerce context faces a different set of challenges when compared to the traditional brick and mortar world. E-commerce retailers are not limited by space -- adding a new product does not mean you have to remove another. With the availability of vast amounts of consumer and competitor data, online retailers have more opportunities to differentiate themselves and compete effectively through optimizing their investments within their business.