Boomerang Commerce Will Support Logitech to Help Them Better Understand the Financial Impact of Sales Strategies on e-Commerce Channels

Jun 27 2018

Machine-Learning Driven Technology Platform CommerceIQ™ Delivers Holistic e-Commerce Hub to Analyze, Manage and Understand How Interconnected Factors Influence Sales Share and Customer Conversion

MOUNTAIN VIEW, Calif. – June 27, 2018 — Boomerang Commerce announces Logitech International S.A., a company that designs products that have an everyday place in people’s lives, connecting them to the digital experiences they care about, has selected CommerceIQ™, the industry’s first end-to-end platform for consumer brand manufacturers to maximize e-commerce growth, to automate the analysis and prioritization of top actions to increase share and conversion on e-commerce channels.

CommerceIQ uses machine learning to analyze hundreds of variables in real-time to recommend and automate the best sales, marketing and operations actions that drive profitable growth. With CommerceIQ, consumer brand manufacturers can better analyze, manage and understand how intertwined factors — like search ranking, product inventory, listing content, images, reviews, price, share, profitability, and competitive moves — drive performance on e-commerce channels.

e-Commerce Channel Technology

Consumer purchasing preferences have shifted from brick-and-mortar stores to online retail channels. A company’s e-commerce performance is influenced by many factors including its sales and marketing strategies and competitive moves, such as a new promotion, Amazon Marketing Services (AMS) keyword bid or an out-of-stock event. CommerceIQ surfaces growth opportunities and implements actions to boost search rankings and conversion, empowering companies to increase market share. The technology also flags risks by monitoring competitors’ actions allowing for preemptive moves to sustain a leadership position.

CommerceIQ Maximizes e-Commerce Growth for Brands

CommerceIQ for Sales is purpose-built to empower brand manufacturers with the technology they need to deliver profitable growth. Leveraging machine learning and data science, CommerceIQ for Sales surfaces growth opportunities and implements actions to boost search rankings and conversion to play “offense” and grow market share; flags risks by monitoring competitors’ actions allowing for preemptive moves for “defense.”

The solution also offers pre-built plug-ins into popular online retailer tools, including Amazon Vendor/Seller Central and Amazon Marketing Services.

“Logitech joins our roster of top consumer brands that rely on the CommerceIQ platform to increase and maintain sales and market share through online channels,” says Boomerang Commerce CEO Guru Hariharan.

About Boomerang Commerce

Founded in 2012 and led by veterans from Amazon, Boomerang Commerce is the machine-learning technology company that powers data-driven commerce for leading brands and retailers. Boomerang’s CommerceIQ platform is the industry’s first end-to-end solution that enables brands to drive profitable growth through data-driven recommendations and automation. Boomerang collects and processes billions of e-commerce signals in real time, analyzing data from over 50,000 brands across hundreds of retailers. Our customers include three of the top 10 consumer brands and 12 of the top 30 retailers. The company is backed by Madrona Venture Group, Shasta Ventures and Trinity Ventures and has headquarters in Mountain View, California. To learn more, visit BoomerangCommerce.com.

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CommerceIQ is a trademark of Boomerang Commerce in the U.S. and other countries. All other trademarks are the property of their respective companies.

For more information, contact:

Gary Liu, gary@boomerangcommerce.com

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