"Historically, retail pricing was a rudimentary cost-plus model. The fact Boomerang is looking at price elasticity of demand, these are new concepts in retail.”
- Sucharita Mulpuru-Kodali, Forrester Research Vice President and Principal Analyst
“Best-in-class retailers have been growing exponentially faster than the market. We provide a SaaS-based software solution that allows our customers to compete and win using pricing as a weapon. ”
- Guru Hariharan
"Most retailers aren’t prepared for this new world."
"Amazon has the ability to change prices every 15 minutes. The average retailer only changes price every one to three months."
"Boomerang Commerce Helps Retailers Get Their Prices Right"
With its lower overhead relative to brick-and-mortar rivals, Amazon.com has long enjoyed a reputation as a price leader. But buzzy e-commerce startup Jet.com — which hasn’t officially launched yet — is hoping to upend that pricing model with an array of discounts on everyday merchandise, including for shorter shipping distances and larger orders.READ NOW
January 15, 2015