ECOMMERCE GROWTH FUELED BY MACHINE LEARNING — Boomerang Commerce

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ECOMMERCE GROWTH FUELED BY MACHINE LEARNING

Transforming how consumer brands drive profitable growth through automation and machine learning

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Driving eCommerce Success

“At Campbell, we are setting the pace to meet the consumer wherever they are – online or in traditional retail locations. Through Boomerang’s CommerceIQ, we can automate real-time actions rooted in consumer data and insights so a brand like Pepperidge Farm Goldfish can remain the number one cracker on Amazon.com.”

Veeral Shah, Vice President & General Manager, e-Commerce Business Team, Campbell Soup Company

What is CommerceIQ^™?

CommerceIQ^™ helps consumer brands grow sustainably on Amazon.

For Sales

Grow sustainably through daily, prescriptive actions to drive more traffic and maximize conversion.

For Marketing

Maximize your return on ad spend and automate your AMS ad buying.

For Operations

Stay on top of your inventory and supply through predictive insights to ensure you never go out of stock.

“Making data-driven decisions through platforms such as Boomerang's CommerceIQ helps us drive our e-Commerce agenda forward”

– Amrit Patil, VP Customer Development, Kimberly-Clark

How Boomerang CommerceIQ™️ Works

CommerceIQ collects billions of ecommerce signals from around the globe relevant to your business

3,000,000,000

Driven over 3 billion commerce decisions

$20,000,000,000

Over twenty billion in revenue transacted

Boomerang powers intelligent commerce

Through our investment in machine learning and data science, we aspire to be the most trusted technology partner for brands — first in the context of e-commerce and eventually for omni-channel retail.

- Guru Hariharan, CEO, Boomerang Commerce

Dinner With Algorithms - Why Brands Need a New Tech Platform to Compete in the Amazon Era

A massive shift in the retail industry — driven by rapid online growth and consolidation — means everything has changed for Consumer Goods and Brand Leaders including Logistics, Marketing, Sales, and Trade Dollar spend. This requires a new operating systems for Brands’ success In Omni-Retail...introducing CommerceIQ!

- Guru Hariharan, CEO, Boomerang Commerce

How Online Shopping Makes Suckers of Us All

The right price—the one that will extract the most profit from consumers’ wallets—has become the fixation of a large and growing number of quantitative types, many of them economists who have left academia for Silicon Valley. It’s also the preoccupation of Boomerang Commerce, a five-year-old start-up founded by Hariharan, an Amazon alum. He says these sorts of price experiments have become a routine part of finding that right price—and refinding it, because the right price can change by the day or even by the hour.

Amazon Struts Its Fashion Sense, Challenging Traditional Stores

Amazon, including sales by third parties, had higher average prices than Macy’s and Kohl’s on 69 items of women’s and men’s clothing and shoes that Boomerang tracked from Jan. 28 through Feb. 17.