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The competitive advantage for retailers
Boomerang’s technology platform empowers profitable growth through data driven merchandising decisions.
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Retailers face tough competition these days
Boomerang provides the retail performance management technology platform that helps retailers break away from the pack.
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Drive profitable growth
Increase revenue and margins through data driven decisions
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Streamline operations
Eliminate pricing errors and react faster to changes in the market
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Realize your product strategy
Implement a technology bridge that empowers your merchandising strategy
Boomerang drives profitable growth for the top 2 retailers in each category
“We leveraged Boomerang Commerce to make sure that we are price competitive in the market. Their platform makes it really easy to engage and understand the insights that come from the data.”
Peter Scala

EVP Merchandising

“Boomerang Commerce provides Groupon Goods unprecedented insight into our competitive pricing position, this visibility gives us the opportunity to optimize our prices to achieve two major objectives: driving customer loyalty and meeting corporate sales and profitability targets.”
Nikhil Sagar

VP Inventory, Pricing, Analytics and Marketplace, Groupon Goods

How Boomerang works
Boomerang collects and synthesizes both internal and external data signals
to help you find the right price, on the right items, at the right time.
External Data Signals
Internal Data Signals
Consumer Demand
  • Product Hotness®
  • Pricing Expectations
  • Pricing Elasticity
  • Product Availability
    • Consumer demand
    Client Product Strategy
  • Margin Goals
  • Perception Goals
  • Testing and Learning
    • Client product strategy
    Competitor Position
  • Price Perception Index®
  • Competitor Pricing
    • Competitor position
    Client Performance Data
  • SKU Performance
  • Category Performance
  • Margin Performance
  • Conversion Data
    • Client performance data
    Right
    Place
    Right
    Quantities
    Right
    Price
    Right
    Time
    Right
    Items
    Decision Engine
    Decision engine
    Why customers love boomerang
    Our customers see double digit margin and revenue increases on our platform.
    Tailored to your business.
    We work with you to tailor our solution to the unique challenges facing your business.
    World class customer success.
    We’ve built the best customer success team in retail analytics with a rich background in management consulting and data science.
    We get results.
    We don’t just sell a product. We work with our customers to understand their business dynamics and deliver results.
    Dashboard
    Boomerang is the leader in retail innovation
    Prime day is a "big trust driver" for Amazon Because it establishes itself as the low price leader while showing off its dynamic pricing technology, something traditional retailers may lack.
    Icon play
    Some Online Bargains May Only Look Like One
    “A perceived deeper discount creates a higher conversion event — in other words, more buyers”, said Boomerang’s chief executive, Guru Hariharan, who previously worked at Amazon.
    How to compete with Amazon in price and still make a profit
    Based on Boomerang Commerce’s “Consumer Electronics Retail Analytics Report,” Best Buy and Walmart’s SKUs were priced 10-12 percent higher than Amazon’s. In other, less popular categories, Amazon priced higher than its major competitors, looking to take margin where possible.
    Amazon Struts Its Fashion Sense, Challenging Traditional Stores
    Amazon, including sales by third parties, had higher average prices than Macy’s and Kohl’s on 69 items of women’s and men’s clothing and shoes that Boomerang tracked from Jan. 28 through Feb. 17.
    Get a free merchandising opportunity assessment
    We’ll provide you with a thorough, data-driven assessment of growth opportunities across your business. Our analysis includes competitive benchmarking, operational benchmarking, and identification of profitable growth opportunities.

    This analysis would normally cost over $250,000 from a consulting firm, but we provide this analysis for free to showcase the power of our technology platform.
    Get a custom assessment
    Have a question? Give our sales team a call +1 (650) 625-8705
    Pricing assessment
    1.
    We interview key stakeholders and
    analysts across your organization
    2.
    We review your catalog, cost
    and performance data
    3.
    Within 4 weeks, we deliver an executive
    ready presentation     highlighting
    key growth opportunities
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    1987 Leghorn St.Mountain View, CA 94043
    +1 (650) 625-8705